With their ‘Flip the House’ concept, Samsung seamlessly integrated itself into the vibrant tapestry of youth culture. Young people love house parties. So, attendees became hosts, controlling lighting and music of their own house party in the Samsung house. During the the 2023 festival season, Flip the House made its rounds at five major Dutch dance festivals: Amsterdam Open Air, By the Creek, Solar, Strafwerk and Mysteryland.
For Samsung Flip the House we developed a motion language around the hinged motion of their Flip phone. Additionally, we designed multiple animation templates, allowing the on-site crew to effortlessly reveal the newly chosen stage hosts and upcomming artists.