Identity Custom Tooling Print Motion
Washok is a collective with its origins rooted in a laundry room, specialized in organizing underground raves. For Washok, we aimed to craft an identity that echoes the underground.
For the main image of the identity we developed a bespoke tool. This central element is a representation of a washing machine, simultaneously alluding to the shape of a vinyl record, where the text emerges within the grooves of the 'record,' merging the visual and auditory elements of a night at Washok.
The posters are printed with white ink on 300g black Plike paper, using a flatbed LED UV printer that imparts an embossed effect to the ink.