Identity Custom Tooling Print Motion

Washok is a collective with its origins rooted in a laundry room, specialized in organizing underground raves. For Washok we aimed to craft an identity that echoes the underground and represents its humble beginnings.

Using an in-house developed tool we created the main identifier of the event. This central element is a stylised abstraction of both a washing machine drum and a vinyl record. Text emerges from within the grooves of the ‘record’. Creating an identity centred around complex patterns and centrifugal force.

The posters are printed with white ink on 300g black Plike paper, using a flatbed LED UV printer that imparts an embossed effect to the ink.